Coming soon! A brand spanking new, all-singing, all-dancing website from

The UK's leading Stand Up Paddle Surfing Specialist.

We are the most experienced specialist SUP company in the UK, with an abundance of stoke for Surfing's most exciting development in years! Whatever your specific needs and budget, give us a call!

We stock the most comprehensive range of SUP kit anywhere. For starters:

Stand Up Boards by Jimmy Lewis, C4 Waterman and Naish; state-of-the-art carbon fiber paddles by Pohaku; the coolest custom wetsuits on the planet by Paddlestar; top-drawer custom drysuits, buoyancy aids, thermal wear and endurance equipment by Reed Chillcheater; energy products by Torq Fitness; and a whole raft of board and paddle bags, deck pads, leashes, technical apparel and accessories - in fact EVERYTHING you could wish for to maximise your Stand Up Paddle experience!

Give us a call or e-mail us for a chat about all things Stand Up! Whether you are a die-hard wave warrior, a tentative newcomer, a fitness freak or an endurance junkie, we'll be delighted to advise you on the best boards, paddles and equipment for your needs; on Stand Up techniques and training regimes to optimise your paddle-time - in the waves or on the longest endurance events.

info@subculture.uk.com - T: 01736 785730 - M: 07884 387408 - Skype: surfing.subculture